Permadigital
IP B2B Targeting
A successful acquisition strategy begins with a precise definition of your target audience. Only when you know who you want to address can your marketing and sales measures be implemented in a targeted and effective manner.
Information about target audience size, industry, company structure, and location are crucial to the success of your marketing efforts. Applying clearly defined criteria avoids wasted advertising, saves time and budget, and increases conversion rates.
Do you really know your target audience?
We would be happy to support you in defining and analyzing your ideal target customers – data-based, structured, and goal-oriented.
Feedback from our customers
-74%
Ø Reduction of scatter loss
+11%
Ø Increase in
warm leads
+59%
Ø Extending the reach
Why IP targeting
B2B digital marketing often suffers from inaccurate targeting, wasted advertising, and limited reach, making it difficult to identify relevant audiences and address them with appropriate content. B2B targeting considers parameters such as industry, company size, and other characteristics to ensure that advertising messages are placed where they will achieve the desired impact in a B2B context.
Size
Age
Location
Industry
more
Legal form
Arguments for IP targeting
1. Precise targeting of companies:
Using IP data, companies worldwide can be targeted based on industry, size or region.
2. Personalized advertising campaigns:
Ads are tailored specifically to the company profile to provide relevant content to the target audience.
3. Reduction of wastage:
Targeted advertising minimizes time and costs and ensures that your ads reach relevant companies directly.
4. High reach and no network dependency:
Your campaigns reach targeted companies across the entire web, regardless of social networks or individual platforms.
5. Mobile Targeting:
You reach decision-makers on their way to work, on business trips, or while working from home. Your message stays relevant and increases the likelihood of interaction and conversion.
The ideal combination: Permadigital & Permaleads
This allows you to maximize the efficiency of your advertising campaigns and identify exactly which companies are important for your business via Permaleads.
Together to the perfect target group
Precise. Data-driven. Successful